Catherine is a communications specialist with over 15 years of experience spanning the development sector, media, and digital content sector. Her expertise lies in crafting compelling narratives that drive social impact. Beginning her career as a journalist and features writer, Catherine honed her storytelling skills across various publications and developed a keen eye for impactful storytelling and audience engagement. Since 2017, Catherine has made a deliberate shift toward the development sector, a transition that marked the beginning of her focused work on using communication as a tool for social change.
Over the years, Catherine has built a portfolio that specializes in translating complex social issues into accessible narratives. Her work involves developing comprehensive communication strategies, creating knowledge products through analytical writing, and documenting program impacts through case studies, short films, and reports. Furthermore, her ability to analyze data and present findings in compelling formats has been used to strengthen advocacy efforts.
Most recently, her work on the Impact/Failure Conclave organized by the SELCO Foundation focused on strategic communication while documenting both successes and failures in the development space. It demonstrates her commitment to honest assessment and learning in the sector, as she combines analytical rigor with creative storytelling to produce communication that not only informs but inspires action toward social change.
Catherine holds a Bachelor's degree in Mass Media from St. Xavier's College, Mumbai, and a Postgraduate Diploma in Journalism from the Asian College of Journalism.